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Tuesday, January 27, 2015

Self Publish Your Writing

The Profitable World of Self Publishing
By Mike Moore

15 years ago I was a professional speaker desperately in need of my own book. After each presentation members of my audience would approach me and ask if had a book or a tape for sale. The need was obvious. The market existed. All I needed to do was write a book and bring it to my audiences. This is how my first book Embracing the Mystery was born.

I wrote nonstop for two months and finally had it written and illustrated with my own original cartoons. The question facing me now was who would be chosen from among thousands of publishers to bring my masterpiece to the waiting, eager multitudes. After many submissions to numerous publishing houses and many rejection slips, I finally found one who agreed to publish my book. The problem was that they couldn’t get around to it for about a year and a half. I would receive 20% of the retail cost of each copy sold and would have to do most of the promotion myself.

This arrangement just wasn’t satisfactory. I needed the book as soon as possible and I wanted to receive more than 20% of each copy sold. It was then that I decided to enter the world of self publishing and started Lifeline Publications.

Five hundred copies of Embracing the Mystery were printed as a test run and I sold them all within the year as “ back of the room” items at my speeches and seminars. Since I wasn’t on the road speaking 365 days of the year I wanted to have my book available for purchase seven days a week whether I was speaking or not. I had my webmaster create a store for me and connect it to my speaking website. I was in business.

With well chosen and well directed advertising online and off I began to receive orders in my mailbox and by email. As sales increased so did the number of published items in my store. At present I have a total of nine information products, manuals, books, tapes, and special reports available for purchase.

In my first year as a publishing tycoon I sold 300 copies of my products online alone and another 100 offline. Add these sales to those at my talks and you can see that I was off and running as a self publisher. The orders seem to increase in number each month.

Writers are no longer dependent on the acceptance and approval of editors and publishers. Using the internet as well as offline classified ads in popular magazines you can bring your writing directly to a wide and eager market. People are always seeking “ how to” information. In fact the most sought after items on the internet are information products. So if you research peoples’ needs, wants and interests then write to satisfy them you are going to sell effectively..

Self publishing is simple and cost effective especially if you print on demand. You don’t print a copy of your product until you get an order for that product. By doing this you avoid the cost of having 500 copies printed plus having to find storage space in your already cluttered basement.

If you have the writing bug and have received enough rejection slips to wallpaper a bedroom, try self publishing. When that first order comes in you will feel great satisfaction and a surge of self confidence which will, inevitably, result in more sales. You will be on your way to conquering the world of self publishing. GOOD LUCK!

Mike Moore is an international speaker and writer on humor and human potential. His most recent manual is How to Write and Publish Your Own Information Products.                    

Monday, October 20, 2014

New Public Speaking Cartoon

Stories for Public Speakers

Stories make your presentations come alive and your audiences attentive.

Here is one from my collection.

It's Just Impossible to Please Everyone

Long ago on a small farm outside a remote country village
there lived a father and son who grew vegetables to earn their

Each Saturday morning they would take their produce, by
donkey, to the local market about 2 miles away.

One Saturday morning they both rode the donkey to the
market with the produce on their backs. The people on route
looked at the father and son on the donkey and said, "Look at
the two of them riding that poor donkey to market.  How lazy
they are."

The next Saturday the father rode the donkey and the son
walked.  Once again the people on route said, " Look at that
lazy father riding while his poor son walks to the market."

On the next trip the son rode the donkey and the
father walked and the people said, " Look at that lazy boy
riding the donkey to market while his poor father walks."

The father and son decided to do something different the
following Saturday. They carried the donkey tied by its feet
to a pole each end  placed on their shoulders. The produce was
carried on their backs.

On their way to market they overheard the people say, " Look
how they treat that poor donkey and they had the local
constable charge the father and son with cruelty to animals.

For more on the art of storytelling visit

Friday, October 17, 2014

Eight Steps to Paid Public Speaking

Get your copy of my popular manual " Public Speaking for Profit and Pleasure" for HALF PRICE

If you have always had the dream of becoming a well paid motivational speaker but didn’t know where or how to start you just might be interested in these 8 tips from someone who earns a very good living speaking.

1. Decide on a topic. ( What are you passionate about?)
2. Prepare a dynamic 45 minute speech on your chosen topic.
3. Make sure it is laced with stories and humor.
4. Know it so well that if I woke you in the middle of the night and told you to start ten minutes into your talk you could do so easily.
5. Bring your speech to the local market then to the world.
6. Advertise and promote yourself like crazy.
7. Let word of mouth work its magic.
8. Find someone who is doing what you want to do and learn from him/her.

If these tips have sparked your interest and you want to know more why not order the complete set of 121 Secrets to Profitable Speaking for only $14.97. You can order here

Wednesday, October 8, 2014

How to Get, or Come Close to Getting, the Fee You Ask For

Get your copy of my popular manual " Public Speaking for Profit and Pleasure" for HALF PRICE

One of the most frequently asked questions  I receive  from budding speakers involves how to much to charge for a  presentation. New speakers always tend to undervalue themselves and  are afraid to set a respectable fee.

My advice  is to decide on two fees  that  are reasonable, one for profit groups and one for non profit. When you decide on the fees you want to charge stick with them.  Don't give the person enquiring about your service the idea that you are shy or uncomfortable about asking to be well paid. 

Here is what I do and it is based on the fact that I want to work. If I receive an inquiry about dates and fees I always say in a confidant voice, " My fee for up to 90 minutes is $2500 plus expenses." I pause and let them consider the fee. If they respond with ," Oh that's beyond our budget." I immediately say, " How close can you come to my fee respecting both your budget and my need to earn a living?"  If they say "We can handle $1800 plus expenses." I am now faced with  the possibility of splitting the difference or accepting  their offer.

I feel that it is better to accept a lower offer than sitting at home receiving nothing. So if I have good feelings about the group, or like the venue etc. I will accept a lower fee. Many times the conference is at a beautiful resort in a great setting. This helps me make a quick decision.

If the person interested in hiring me states a figure that is ridiculously low I say that I can't even consider that  in fairness to  my other clients.

If I am allowed to sell my books and CDS after the talk I am able to significantly add to my take home pay. Be quite firm about selling at the back of the room when you  have settled for a lower fee.

I know there are speakers who won't budge on their fee. I respect that but I am not one of them. 

For a copy of " 121 Secrets to Profitable Speaking" visit here

Tuesday, October 7, 2014

Two Effective Marketing Tips for Speakers

 One question I am constantly asked is, " How can I get booked for speaking gigs?" Here are two effective ideas for you to consider.

1. Tips Booklets

Get your copy of my popular manual " Public Speaking for Profit and Pleasure" for HALF PRICE

I use tips booklets to market my speaking services and they work quite well. 
Each booklet is no more than 16 pages and fits into an #10 business envelope.
Each can be mailed for the cost of a regular stamp.

I send a free copy out to my niche markets with a little cartoon  drawing on the
envelope  saying FREE gift inside.  The cartoon gets them to open the envelope and the
gift booklet shows them what I can do for their company or organization. It acts
like a large business card containing free relevant tips they can use.  I also
mention that they can order copies in quantities if they would like to  use it
as a give away promo item.

2.Fund Raising

Have you tried fund raising as a means of getting booked? That is where a group
or organization hires you to speak and they charges a fee for attending your seminar.
and you split the ticket sales. Then you sell your products at the back of the room and give
them 10 percent of the money raised through the sale of books, CDs etc. It is a win/win situation.
I got this idea from speaker Tom Antion.

For 121 Secrets to Profitable Speaking visit HERE